Syed Khalid Muhammad, Executive Director – CommandEleven, spoke with Arab News’ Sib Kaifee about the a positive image campaign for Pakistan announced by Asif Ghafoor, Director General – Inter-Services Public Relations.
“It doesn’t look good coming from the official army ID (@OfficialDGISPR). We’ve spent time talking to the army about taking similar initiatives to strengthen Pakistan’s image against the wave of negativity that’s spread by the media and analysts. Pakistan has taken a beating internationally and domestically. We need an image overhaul.”
The full interview can be read here.
